Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Bugatti Veyron 16.4 Grand Sport (2009): first photos

By Ben Pulman First Official Pictures 01 August 2008 16:38 The covers – and the roof – have come off the latest Bugatti Veyron. This is the new Veyron 16.4 Grand Sport, a targa-top version of infamous 987bhp supercar. Details are still scant, Bugatti remaining tight-lipped until the car is officially unveiled later this month at the Pebble Beach Concourse d'Elegance.

Surgeons most likely to make insurance claim

DOCTORS who work as surgeons are the most likely to make a claim on their car insurance, with 36% of them making an ‘at fault’ claim at some point in their driving history in the past five years. Healthcare professionals do not come out well in the top 10 of drivers most likely to claim on their own insurance, with GP doctors in second place and health visitors in third. The trend continues with hospital consultants in fourth and clinical psychologists in fifth spot and psychotherapists in sixth.